Welcome to the beauty app that connects U

Welcome to Prim-U

South Africa’s first on-demand mobile platform that connects beauty and wellness therapists to U at the touch of a screen! We’ll match U with any beauty therapist U need – whether at a salon, hotel, home or workplace… just about anywhere. Simply click, pick and we’ll take care of the rest. It’s simpler. Faster. More convenient.

Connecting to U
Girl relaxing at the spa

for customers

Enjoy beauty treatments
wherever U are

Struggling to find the time to pamper yourself? With just one click, Prim-U will connect U to the right prim-lancer, at the right time, right in the comfort of your home. On holiday? Book an expert prim-lancer closest to U. Simply, click, pick a treatment and we’ll come to U.

Girl getting a back massage

for the freelancer

Connecting U to our
network of customers

Small business? We want to offer U a big opportunity. Download the Prim-U app and we’ll instantly give U access to thousands of customers, salons, spas and guesthouses closest to U. So simple. So mobile. So rewarding.

Having nails painted

for businesses

The beauty platform that
benefits U

Prim-U makes offering customers exceptional luxury at everyday prices easy. We’ll make use of your under-utilised space and match U with any beauty therapist U need – from massage therapists to beauticians and hair stylists. It’s big businesses helping small businesses gain even bigger opportunities. It’s a win-win.

Customer Feedback

5 stars

I recently booked a pamper party for three of my friends. All prim-u-lancers arrived on time and gave us the best experience yet! They were friendly, helpful and so professional! And booking and payment was easy, streamlined and so quick.

Kim Brandt